: A Call to Action
To bring the strategy together, we developed a creative mantra – a rallying cry – a call to action that speaks to the profound impact Clubs have on kids. We looked at the essence of our Movement’s mission statement as our starting place:
To enable all young people, especially those who need us most “to reach their full potential” as productive, responsible and caring citizens.
BE GREAT is an idea which communicates that within every child there is the potential for greatness and all of us play a vital role in helping young people find and achieve their dreams. It’s a call to action that speaks to how each target audience of this campaign can help kids reach their full potential:
To donors, BE the one to make a difference and support the cause .
To alumni, BE nostalgic and connect with your local Club.
To community leaders, BE influential and help champion our youth.
To staff and volunteers, BE motivated and excel at your work with kids.
To kids and teens -- BE awesome, BE amazing, BE anything you want to BE.
If you would like to recieve updates of Special Events, Activities and New Information from the
Boys & Girls Club of Cathedral City or if you just want to let us know how you want to BE GREAT please fill out the bottom form.
Once again Thank You for visiting the
Boys & Girls Club of Cathedral City... The Positive Place for Kids & Teens.
32141 Whispering Palms Trail Cathedral City, California 92234
Phone: 760.324.5844 Fax: 760.321.2464
9:00AM - 6:00PM
Monday - Friday